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Northwest Territories Tourism Product Diversification and Marketing Program

The Tourism Product Diversification and Marketing Program supports tourism operators developing new products, improving visitor experiences, and marketing NWT tourism offerings.

About this program

The Northwest Territories Tourism Product Diversification and Marketing Program supports tourism businesses and organizations that want to develop new tourism products, enhance visitor experiences, and market tourism opportunities in the territory. The program helps diversify the tourism sector and strengthen community and operator capacity by supporting eligible product development, experience development, and marketing costs. It is administered by the Department of Industry, Tourism and Investment.

Eligibility

Tourism businesses, community organizations, Indigenous organizations, and tourism sector partners in the Northwest Territories may apply for eligible tourism product development or marketing projects.

Requirements

  • Applicant must operate in or deliver an eligible tourism project in the Northwest Territories.
  • Project must support tourism product diversification, visitor experience development, or marketing.
  • Applicant must submit the program application and project budget to the Department of Industry, Tourism and Investment.