Travel Alberta Cooperative Investment Program
Provincial cost-shared tourism marketing grants for Alberta tourism operators and destination marketing organizations.
About this program
Travel Alberta's Cooperative Investment Program (CIP) provides cost-shared marketing investment to support Alberta tourism businesses and destination marketing organizations in reaching priority markets. Funding typically covers up to 50% of eligible marketing project costs with caps that vary by stream. CIP supports campaigns targeting domestic, U.S., and international markets, with priority on projects that drive incremental visitation and revenue to Alberta. Eligible activities include digital marketing, content development, trade shows, media partnerships, and influencer programs. Travel Alberta also delivers other tourism business grants including the Tourism Investment Program.
Eligibility
Alberta tourism businesses, destination marketing organizations, and tourism industry associations; project must align with Travel Alberta's marketing priorities and demonstrate ROI; matching funds required.
Requirements
- Alberta tourism business or DMO
- Eligible marketing project plan
- Matching funds (typically 50%)